Dünya edebiyatı klasikleri 6 saniyeye sığarsa...

23 Mart 2017 02:27

Ali Murat Ergül*

"Dünya edebiyatı klasikleri" dendiği zaman akla çoğu kalın onlarca kitap geliyor. Bu kitapların en kısasının bile 6 saniyeye sığması mümkün olabilir mi? YouTube, Vine’dan (toprağı bol olsun) esinlendiği 6 saniyelik yeni reklam formatıyla bu sorunun cevabını arıyor.

SXSW kapsamında tanıtılan format “reklamı geç” seçeneği olmadan 6 saniyede reklamın tamamlanmasını gerektiriyor. YouTube modeli tanıtırken reklam ajanslarından 6 saniyede dünya klasiklerini tanıtmalarını istedi. Jane Eyre, Drakula, Dönüşüm, Alice Harikalar Diyarında, Don Kişot, Moby Dick, Türlerin Kökeni, Fareler ve İnsanlar, Peter Pan, Dr. Moreau’nun Adası, Romeo ve Juliet, Dorian Gray’in Portresi ve 80 Günde Devri Alem 6 saniyede adeta mikro filmlere dönüştü.

Geçtiğimiz günlerde bir Breaking Bad hayranı 5 sezonluk diziyi 2 saatlik bir film gibi montajlamıştı. Bunu göz önünde bulundurursak, 6 saniyelik kitap özetleri de çok imkansız görünmüyor. Üstelik ajansların çalışmalarına bakılırsa gayet başarılı sonuçlar da ortaya çıkıyor.

İşte bazı örnekler...

Romeo ve Juliet

</p> <h3>Drakula</h3> <p><iframe allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/hIIg9rvnQSk" width="560"/></p> <h3>Don Kişot</h3> <p><iframe allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/vKPqDOGLuh8" width="560"/></p> <p>______________________________________________________________</p> <p>Bu yazı ilk olarak <a href="http://www.sanatatak.com/" target="_blank">Sanatatak</a>'ta yayımlanmıştır.</p> </div><div class="flex flex-wrap -mx-1"><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/D%C3%BCnya%20edebiyat%C4%B1%20klasikleri">Dünya edebiyatı klasikleri</a><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/%206%20saniye"> 6 saniye</a><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/%20YouTube"> YouTube</a><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/%20Vine"> Vine</a><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/%20reklam%20format%C4%B1"> reklam formatı</a><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/%20Don%20Ki%C5%9Fot"> Don Kişot</a><a class="m-1 rounded-lg px-2 py-1 uppercase text-xs bg-lightGrey" href="/etiket/%20Romeo%20ve%20Juliet"> Romeo ve Juliet</a></div></div></div></div><div class="hidden 2xl:block 2xl:shrink-0 sticky top-24 mt-12 right-0"><img src="/assets/ads/D_Side_Bar_120x600.png" alt="D_Side_Bar_120x600"/></div></div><footer class="bg-lightGreyIIHover p-4 pb-12 mt-4"><div class="max-w-5xl xl:max-w-7xl mx-auto px-1 xl:px-3"><div class="grid lg:grid-cols-3 gap-24"><div class="flex flex-col space-y-4 items-start"><a class="h-6 lg:h-8" href="/"><svg width="100%" height="100%" viewBox="0 0 1096 554" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="1096" height="554" rx="22" fill="#0180C2"></rect><path d="M572 77.5529C639.7 87.354 675.1 126.859 675 192.567C674.9 228.171 666 252.374 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